I think we all can agree that writing blog content people enjoy reading can be challenging.
Well, it turns out you can get people to read your posts by making the content relevant as well as look better than before. Better content improves the reader experience (website developers like to call this the user experience).
I am going to discuss five tips for writing blog content to increase the number of readers and share volume. I also have a distinctive infographic (Pinterest-sized) with ten tips for creating blog posts further down the page you may share on your blog or with your readers.
I found that using a template to draft blog posts helps me organize my writing. Headings, titles, and subtitles naturally flow from using a model. Your template can be simple, nothing more than a list. You could create an online worksheet using Google Docs, for example. Alternatively, like me, just a simple template I wrote and put in my notebook.
Use a template to organize your blog post so that it flows. Here is an image of mine. Not too fancy, is it?
Use a first person tense instead of the third person tense because content should be personal. Affiliate marketing is about relationship building and creating reader trust.
Use short words. Also, use short paragraphs and vary the lengths.
William Faulkner criticized Ernest Hemingway for his limited word choice. Hemingway replied:
Poor Faulkner. Does he really think big emotions come from big words? He thinks I don’t know the ten-dollar words. I know them all right. But there are older and simpler and better words, and those are the ones I use.
Do not use cliches or metaphors. (I am so guilty!)
George Orwell (author of Animal Farm, Nineteen-Eighty-Four and others) had rules for writing effectively. In his essay, Politics and the English Language, he said do not use metaphors. He said everyday, common metaphors lack emotional punch and no longer register with readers. Think about new ones!
Add pictures or video to your post once you have written it. Visual media helps break up blocks of text and makes the post visually appealing. Research has shown that blog images directly affects social media shares and traffic.
Whether you want to add photos or images to your blog or touch up existing posts, the following graphics tools are useful resources for you.
Linking to external and internal web pages improves the visitor's experience when visiting your site. Plus, it can help your page rank better on search engines like Google. Furthermore, it helps build rapport with fellow bloggers who can lead to lucrative JV's and other forms of partnerships as well as help your website become an authority site.
When drafting new content for your blog, look for opportunities to link to your other related blog posts. Also, linking your older posts to recent ones is a way to refresh your older content. So look at older posts for opportunities to connect to newer content.
These internal links can help you with SEO, plus they have the added benefit of creating a more useful experience for visitors to your site. That's important to Google which means it can significantly increase your traffic over time.
One common question I hear all the time is how many outbound links should an article or post have. I have seen recommendations saying no more than three to five outbound links per 500 words. I have also seen no more eight. Other experts say a reasonable number provided they link to authority sites.
In other words, it depends on whom you ask.
My advice is if it makes sense and adds to the user experience, then use as many you think reasonable. This post has 20 outbound links to external sites. Furthermore, there is two outbound, internal links. For another example, check out Neil Patel's Quicksprout blog and count the internal and external links in any of his posts.
You want people to read your posts. Moreover, a useful post is one that is accessible and understandable.
It is essential to match the readability of your posts with the reading level of your audience. Furthermore, the reading level often equates with grade level. If you are writing to professionals, e.g., lawyers, then you would use a higher readability level. You shouldn't write to the average person as if they are lawyers, doctors, college professors, and other professionals.
How do you know what your post readability is?
Fortunately, there are tools to help assess readability levels.
I use the Hemingway Editor to draft posts and articles. It keeps a running readability score as I write. For example, this screenshot of a rough draft on the keto draft shows the readability score of Grade 7.
However, you should know the approximate grade level of your audience. If you are writing for professionals such as doctors or lawyers, then the readability grade level would be much higher.
Another tool is the Readability Test Tool which will score both text and webpages.
Since I blog on a WordPress platform, the Yoast Search Engine Optimization ISEO) plugin is a handy tool for checking readability. This screenshot shows the readability score plus some additional factors.
Please use and share the following infographic whether writing content for your website or blog.
As you write more blog posts or articles, these tips will become like old friends. People will want to read what you write. Also, they will be waiting for your next creation.
You will find your own style and "voice," the something that makes you and your blog unique and worth reading.
Glen is a full-time affiliate marketer thanks to the training provided by Wealthy Affiliate. With 20+ years of online business experience, he wants to help people create their own online businesses. His favorite quote is, “There are no secrets to success. It is the result of hard work, preparation, and learning from failure.” (General Colin Powell)